Bru Green Label Coffee, 200g

My tryst with traditional filter coffee discovery began much later than it should have in life, a year and a half ago to be precise – sticking mostly to typical overhyped modern brews you’d get packaged in fancy tin packs. It was through a half kilo sample of coffee powder from a Govt. research farm at Mudigere, Karnataka I got initiated into the institution thats South Indian filter coffee. What followed from there on was rabid Googling, calling up friends and/or supposed coffee experts, apart from ordering and buying around a dozen odd coffee powders with varying prices and packaging – sold at prices which seem exorbitant at best, looking back. From 100% pure Arabica supposedly tracing its ‘ancestry’ straight back to Baba Budan’s fistful of beans, described in Victorian eloquence and tin boxes you won’t have heart to throw away, to the 20/30/40/50 chicory blends with documentary worthy backstories and to the no-drama “institutional supply” 1kg packs from industrial vendors making forays into consumer products.
Eventually, having worn myself out fervently searching for a mystical blend that would taste good and won’t cost as much as a nofrills air ticket, I decided to go with doing the most unseemly thing – and ordered 2 packs of Bru filter coffee powder on lightening deal sale. 2 days on, the packs arrive, wrapped in layers of air sacks and packaged inside Amazon’s armored carton, looking as straight as you’d expect a typical FMCG big business product to look.
5 minutes on and I was mesmerized by the elusive aroma of that very first aromatic coffee decoction I’d been searching for all along!
Pure happiness at this point. Another 5 minutes with the decoction mixed and stirred into frothed milk, and we are in heaven. Literally. And that too at a princely price of 60 rupees! Couldn’t think straight for the entire half hour that included drinking the resultant coffee and admiring its otherworldly effect.
To, cut to the chase, without pushing things too far, if you want to do away with all the fancy marketing, pretentious reviews and disappointingly watery dark liquids in name of high end caffeine beverages, it won’t be a bad deal just ordering a pack or two of this 57-43 coffee-chicory blend from the trustable brand selling it. At best you’d manage to not amaze your sophisticated friends with puritanical culinary disposition, but you’d be far less of a loser with paying just a fraction of what’d cost to impress them and yet have a meaning to your daily caffeine drinking ritual.

This Product is not liked by me from any other point. Sorry, sir.

Good Taste and aroma

Happy about it. Received on time.